PepsiCo has announced the end of production for one of South Africa's much loved cereal ProNutro which will also not be returning in any other form. The brand received massive backlash from consumers in April when they noticed a new ProNutro formulation on shelves, which did not live up to the quality expectations similar to that of the previous formulation. Customers also complained about the taste, texture and mixability of the new cereal which has now promoted the discontinuation. “After a long and careful review, we have made the difficult decision to discontinue ProNutro in South Africa. We are grateful for the support consumers have shown the brand over many years.” “After launch, some consumers told us the new product experience was not what they expected from ProNutro, particularly in relation to taste, texture and mixability,” it said. “We listened and explored options to bring back the original product experience, but we were unable to recreate the taste and texture consumers associated with the original ProNutro.” “While the new production process will not fully resolve texture challenges, ProNutro have acknowledged consumer feedback and will focus on enhancing mixability.” Retailers soon started reporting low stock of the product, with some being told that production of the cereal had been halted and it would not be available for the rest of 2026. Image: ProNutro/Pepsico