TV presenter, actor and host Kat Sinivasan is branching out into business with the launch of his very own fragrance. The talented media personality took to social media to announce his new business venture, a fragrance called Shadow. "I’ve been quietly working on something that means more to me than I can put into words… and today, I finally get to share it with you. SHADOW(eau de parfum) My very own fragrance. The very first product on my online store, and honestly, the one I enjoy the most. This isn’t just a fragrance, it’s a piece of me. The late nights, the vision, the intention, the evolution. Everything I’ve stepped into…and everything I’m becoming", he shared in an Instagram post. The fragrance is available for purchase on his online store. According to Kat, this is the first of the many products he is set to launch. Image: Instagram